Immersive Technology Alliance and Open Gaming Alliance Collaborate on VR & AR Initiatives

Posted on February 11th, 2016

Leading trade organizations build on each other’s best offerings

At the VR AR Vision Summit in Hollywood this week the Immersive Technology Alliance (ITA), the official trade organization for immersive technologies such as virtual reality (VR), augmented reality (AR), and stereoscopic 3D, is pleased to announce a strategic partnership with the Open Gaming Alliance (OGA).

The OGA helps drive growth and business within the gaming ecosystem with research, working groups, and member-driven initiatives. The ITA has similar expertise with immersive technologies like virtual reality, augmented reality and stereoscopic 3D. By regularly working together, it will give each of our organizations the best tools available to benefit our members and help build their markets,” said Neil Schneider, Executive Director of The Immersive Technology Alliance

The OGA’s charter is to support the business of the games industry through best practices, custom research, and growth opportunities, so it’s important we align ourselves and our members with other thought-leaders especially in the rapidly-growing markets for VR and AR,” said Wanda Meloni, Executive Director of the OGA. “Collaborating with the ITA to support key growth initiatives means we can advance the industry as we see many advantages to working together.” The Open Gaming Alliance’s corporate members include: Alienware, Arxan, Azubu, Capcom, Cloud Imperium, Corsair, Digital River, DinoPC, Intel, Lenovo, Nexosis, Razer, Ubisoft, Unity, Webroot, and new members Tobii, Trion Worlds and Vuzix.

Founded in 2009, the ITA features dozens of member companies from all over the world who regularly collaborate through meetings, international Immersed conference events and the private Immersed Access online community. Sample members of The Immersive Technology Alliance include Starbreeze Studios, Advanced Micro Devices, Crytek, Futuremark, ImmersiON-VRelia, Frima Studio, Skybound Entertainment (IP holder of The Walking Dead), Basemark, and dozens more.

Upcoming Activities

Additional initiatives that the OGA and ITA are working on together include joint events and VR round-table discussions at the Game Developers Conference. The groups will collaborate on providing valuable industry research that will benefit current and future market leaders. Contact Wanda Meloni to get more information on the .(JavaScript must be enabled to view this email address).

About The Immersive Technology Alliance (The ITA)

Non-profit and non-proprietary, the Immersive Technology Alliance (ITA) is the official voice and industry body for technologies like augmented and virtual reality, stereoscopic 3D, gesture technology, and more. To learn more visit the ITA at and follow us on Twitter.

About the Open Gaming Alliance (OGA)

The Open Gaming Alliance (OGA) is a non-profit trade association focused on the business of the games industry. From supporting the indie community, to supporting market opportunities and promoting platform innovation, the OGA and its member companies are focused on growth, leadership, and the business of the games industry.

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