Leading Eye Tracking Company Tobii Joins Open Gaming Alliance As Corporate Member

Posted on March 14th, 2016

 Spearheads Integration of Technology into Games for More
Interactive and Immersive Experiences

GAME DEVELOPERS CONFERENCE: SAN FRANCISCO; March 14, 2016 The Open Gaming Alliance (OGA), a non-profit trade association focused on the games industry business, today announced Tobii as its newest Corporate Member. The global leader in eye tracking technology, Tobii joins other industry leaders including Intel, Dell/Alienware, Logitech, Razer, Unity, Webroot, Lenovo,  Ubisoft and recently announced corporate member Trion Worlds in supporting the OGA’s efforts to provide leadership and opportunities; and encourage growth and diversity within the games business ecosystem.

Eye tracking has the potential to dramatically enhance the level of immersion of games by harnessing a natural interaction that already exists between players and their content, making it more interactive without creating any additional friction. Tobii is currently working with thousands of developers across the world to implement eye tracking in their games – either by “retrofitting” it to existing games such as Ubisoft’s Assassin’s Creed Rogue, or working with them during their initial development process to create new experiences for gamers as was the case with Tom Clancy’s The Division.

“Tobii’s eye tracking technology has already helped transform numerous sectors such as education and research, and communications and accessibility for those with special needs,” said Wanda Meloni,” OGA executive director. We are confident they will bring the same innovation to the games space and look forward to all of the exciting things we will do together.”

The Open Gaming Alliance provides an array of resources to its industry members, ranging from research and best-practice guidance; to marketing support and networking with some of the industry’s premier middleware and hardware providers, and publishers. Founded in 2008, the organization has evolved to cover multiple platforms and operating systems; maintaining its primary goals of strengthening and promoting the community around all game platforms while providing a unified voice.

“Tobii and the Open Gaming Alliance both share a commitment to innovation in gaming, and to bringing gamers across the world entirely new, more immersive ways to experience a game,” said Oscar Werner, president of Tobii Tech. “By working with the OGA and its partners, we hope to expose more designers, producers and gamers to eye tracking and its untapped potential.”   

About the Open Gaming Alliance (OGA):
The Open Gaming Alliance is a non-profit association focused on the games industry business. From development and game play, to platform innovation and business opportunities, the OGA and its member companies support growth, leadership and opportunities for the games industry. 

About Tobii:

Tobii is the global leader in eye-tracking. Our vision is a world where all technology works in harmony with natural human behavior. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye-tracking equipment and services used today by more than 2,000 companies and 1,500 research institutions, including all of the world’s 50 highest ranked universities. Tobii Tech further develops Tobii’s technology for new volume markets such as computer games, personal computers, virtual reality and vehicles. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has approximately 600 employees. For more information, please visit www.tobii.com.

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Press and General Membership Inquiries:
Elizabeth Olson
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Membership contact:
Wanda Meloni, Director of Marketing, OGA
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