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The Open Gaming Alliance Launches New Membership Levels, New SIGs and Expanded Indie Program in Time for E3
Posted on June 15th, 2015
Professional and Indie Studio Memberships, Accelerator Partnerships and Special Interest Groups Supporting AR/VR, Software and Cloud Gaming Position the Organization to Better Meet the Needs of the Evolving Business of Games
E3 EXPO: LAS ANGELES; June 15, 2015 – The Open Gaming Alliance (OGA), a non-profit trade association focused on the games industry business, announced it has launched several new initiatives, including two new membership levels, three new special interest groups, and significant expansion of its current indie studio support. These initiatives, created to more comprehensively reflect the evolution of the business of games, will kick off at this month’s E3 Expo.
”It used to be the case that there were a few tried and true paths to success in the industry; dominated by powerhouse publishers, retail leaders and a limited number of platforms,” said Wanda Meloni, OGA vice president and principal of M2 Advisory Group. “An expansion of the gaming audience, the rise of the mobile platform and an increase in digital downloads have opened the industry up for a multitude of platforms, independent developers of all sizes, and outgrowth sectors such as virtual reality and esports. The OGA is increasing its areas of focus to ensure we represent the wide range of needs, business practices and opportunities of our members.”
The first area of expansion is the introduction of two new levels of OGA membership. Starting this month, an Individual membership for professional service providers and an Indie Collective membership for indie studios are available. While these new levels offer a truncated set of benefits from the existing Promoter and Contributor corporate enrollments, members at these levels may participate in OGA’s special interest groups, access overviews of OGA research and other resources, and receive a variety of discounts from OGA partners and industry events.
Another area of expansion is the addition of three new special interest groups or SIGs to support several segments of the industry experiencing significant growth:
- AR/VR SIG - According to a recent projection by Digi-Capital, Augmented Reality and Virtual Reality is expected to generate an estimated $150 Billion in revenue over the next 5 years. The new OGA AR/VR SIG will be chaired by VR thought leader Tony Parisi.
- Cloud Gaming SIG – The availability of high end game streaming is projected to grow 5-fold, from 30M at the end of 2014 to 150M in 2015 alone, as estimated by Strategy Analytics. Intel’s Martin Leslie will serve as chair of the group supporting this sector.
- Software SIG – A forum to gather software and tools providers with the development community for support, and to discuss the latest trends and standards; the Software SIG will be chaired by Confetti CEO and co-founder Wolfgang Engel.
Additional Special Interest Groups are expected to be announced during this calendar year.
A fourth special interest group -- the Indie Collective, chaired by Justin Woodward, CEO of Interbang and the Media Indie Exchange, is part of the significant expansion of the OGA’s existing support of independent developers. Already a source for tools and business/marketing best practices, the OGA now provides small studios and indie developers with a scaled membership level, a dedicated SIG, promotional and event support, discounted certifications, and access to webinars and other resources.
As part of this initiative, the OGA has partnered with leading incubators to help provide guidance to its Indie members. These partners include Montreal-based Execution Labs, Double Fine Indie Space in San Francisco, Boston’s MassDigi and the Washington Interactive Network in Seattle.
“The emergence of small studios and independent developers has been explosive over the last several years, in large part due to the growing popularity of digital distribution and programs such as Steam’s Greenlight, Microsoft’s ID Xbox and Sony’s Pub Fund,” explained Woodward. “Not all indies have best practice insight or expertise in the business aspects of the industry. It’s our goal to become a resource for such information, as well as a place where our indie members can discuss the unique needs and issues facing the indie sector.”
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The Open Gaming Alliance is a non-profit association focused on the games industry business. From development and game play, to platform innovation and business opportunities, the OGA and its member companies support growth, leadership and opportunities for the games industry.
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